Director of Growth

GENERAL SUMMARY:

Full time: M-F 8am to 4pm

The Director of Growth is a strategic leader responsible for driving participant enrollment for Element Care PACE. The ideal candidate is a leader with expertise in sales processes, partnership building, branding, digital marketing, and community engagement. The Director of Growth will develop and implement compassionate, relationship driven sales strategies tailored to older adults and their caregivers. Additionally, the Director of Growth will foster excellent relationships across the organization to ensure Element Care PACE meets its growth goals.

Essential Responsibilities:

• Lead and integrate the Business Development, Outreach, and Marketing teams to ensure alignment with organizational goals and enrollment targets.
• Develop and execute a strategic plan for participant growth and market expansion.
• Coach and develop team members to achieve high performance and professional growth.
• Build and maintain win/win partnerships with a variety of referral sources.
• Negotiate and formalize partnership agreements to ensure sustainable referral pipelines.
• Oversee community awareness initiatives to promote Element Care PACE.
• Execute effective outreach strategies targeting participants, caregivers, and referral partners.
• Develop and manage Element Care’s brand to ensure consistent messaging across all platforms.
• Utilize Salesforce to manage leads, track engagement, and optimize the enrollment pipeline.
• Collaborate with the enrollment team to ensure efficient and effective participant enrollments.
• Design and implement sales processes that optimize the conversion of leads into participants.
• Conduct regular sales training for staff, equipping them with the skills to handle objections, build trust, and close enrollments effectively.
• Develop tools, scripts, and resources to support the outreach and business development teams in their sales efforts.
• Analyze sales data and metrics to identify areas for improvement and refine processes.
• Track key performance indicators (KPIs) across all functions, including referral rates, lead conversion, participant retention, and brand engagement.
• Prepare and present regular performance reports to leadership.
• Perform other duties as required.

Qualifications & Skills:

• Bachelor’s degree in business, marketing, healthcare administration, or a related field (advanced degree preferred).
• Minimum of 5+ years of leadership experience in sales or business development, ideally in healthcare, senior services, or managed care.
• Proven experience in developing partnerships and managing teams.
• Strong track record in creating and executing growth strategies that deliver measurable results.
• Expertise in sales processes, sales training, and objection handling.
• Strong knowledge of branding, digital marketing, and social media management.
• Excellent computer skills with proficiency in Salesforce CRM and MS Office Suite.
• Exceptional communication, negotiation, and relationship-building skills.
• Analytical mindset with the ability to leverage data for decision-making.
• Knowledge of PACE programs and/or managed care principles is highly desirable.
• Ability to attend events outside of regular business hours.
• Extensive local travel requiring reliable transportation.

Element Care is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, sexual orientation, protected veteran status, or on the basis of disability.

Element Care is committed to valuing diversity and contributing to an inclusive working environment.